This Privacy Policy explains how PixelPartz handles personal information when you visit pixelpartz.co.uk, contact us, or follow links from our website to third-party services such as eBay. It is intended to provide the information required by UK data protection law, including the UK GDPR and Data Protection Act 2018.
1. Who we are
PixelPartz is a UK seller of computer components, refurbished hardware, motherboards, TV parts and electronic spares. For personal information handled through this website, PixelPartz is the data controller where we determine how and why that information is used.
2. Information we may collect
Depending on how you use the website, we may collect:
- information you provide when contacting us, such as your name, email address and the contents of your enquiry;
- technical information such as IP address, browser/device information and website usage information;
- cookie, analytics and advertising-measurement information where you have consented to optional cookies; and
- information necessary to respond to a request, deal with a complaint or administer a customer service matter.
PixelPartz does not take payment details directly through this website. Purchases are completed through eBay and are subject to eBay's own privacy practices.
3. How we use personal information
We may use personal information to respond to enquiries, provide customer support, operate and secure the website, understand website performance where analytics consent has been given, maintain appropriate business records, and comply with legal obligations.
4. Our lawful bases
Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:
- Consent — for optional Google Analytics, Google Ads measurement and similar non-essential technologies;
- Contract — where processing is necessary to take steps at your request or deal with matters connected with a purchase;
- Legitimate interests — for reasonable business purposes such as website security, responding to general enquiries and protecting our business, where those interests are not overridden by your rights; and
- Legal obligation — where we must keep or use information to comply with applicable law.
5. Cookies, Google Analytics and advertising measurement
Our website uses a cookie consent system. Optional analytics and advertising storage is denied by default and is enabled only if you choose to accept optional cookies.
Where you consent, we use Google Analytics 4 to help us understand how visitors use the website and Google Ads conversion measurement to understand when a visitor follows a PixelPartz link to eBay. This can involve information about pages visited, interactions, outbound link clicks, device/browser information and approximate usage data. PixelPartz does not receive your eBay checkout or payment details through this measurement. You can decline optional cookies when first asked and can change your choice later using the Cookie settings link in the website footer.
6. Sharing information
We do not sell personal information. We may share limited information with service providers where reasonably necessary to operate the website or our business, including website hosting, analytics and communications providers. Those organisations may process information under their own terms or on our behalf, depending on the service.
Our website links to eBay and may link to social media or other external websites. When you visit those services, their own privacy and cookie policies apply.
7. International transfers
Some technology providers may process information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we expect the relevant provider or transfer arrangement to use an appropriate lawful safeguard.
8. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including customer service, legal, accounting, security and record-keeping requirements. Retention periods can vary depending on the type of information and why it is held.
9. Security
We take reasonable technical and organisational measures to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.
10. Your data protection rights
Depending on the circumstances, UK data protection law may give you rights to:
- ask for access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to erase personal information;
- ask us to restrict processing;
- object to certain processing;
- receive certain information in a portable format; and
- withdraw consent at any time where processing is based on consent.
These rights are subject to legal conditions and exceptions. You can contact us using the details below if you wish to exercise a right.
11. Complaints
If you have concerns about how PixelPartz uses your personal information, please contact us first so we can try to resolve them. You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK's data protection regulator.
12. Changes to this policy
We may update this Privacy Policy when our website, services or legal requirements change. The latest version will be published on this page and the last-updated date will be revised.
You can change your optional analytics and advertising-measurement preference at any time using the Cookie settings link at the bottom of this website.
Privacy enquiries — PixelPartz